Maximizing AdSense Relevancy

by Jeff Alderson

Google's AdSense is a great tool for publishers to use to gain the chance of making extra money for their online efforts. Sadly, this particular program doesn't always function exactly as it's intended. If ads appear with a focus that's so far off a site's mark, fixing the issue can be vital for income potential.

The entire AdSense concept involves giving publishers ads that are relevant to their sites. Making sure there's follow through to this end is very important. If visitors on a site about dogs see ads about horse trailers, the likelihood of them clicking through and earning a publisher money is diminished. The AdSense concept is a great one in theory, but is simply doesn't always perform.

Google has been working hard to correct this issue, but there are things publishers can do on their own to increase their chances of getting ads that match content. Most of the measures are quite easy to employ. Since they can result in better revenue, they're worth considering if mismatched ads keep appearing.

Section targeting is one of the first steps that should be considered. This prospect involves nothing more than putting special code around a site's most important parts. This helps make sure that AdSense's bots read these parts before seeking out relevant ads. Targeting can also extend to programming that tells AdSense what copy not to scan. What to include here might involve such things as headers, footers and even lists and copy that just are not relevant to a site's overall focus.

AdSense also seems to read a page's meta tags. With this in mind, it's a good idea to make sure they reflect the important keywords. Meta tags can be found within a page's source code. If the tags don't reflect a site's theme or a post's, change them to include the right keywords. Bloggers will find this prospect is simple using "title tags" coding or other management tools for the program they use.

Meta tags have relevancy to AdSense, but perhaps not as much as the keywords found on the actual site and in blog posts and so on. The key here is to be very clear about what the keywords are without wrecking the content. Make sure the right words are used in headlines and throughout content to make AdSense's job of scanning posts easier. It's okay and even ideal to use brand and product names to boost ad relevance.

Don't forget to include keywords in post or article titles. This might be one of the most important spots to make sure keywords are clear. This can also help with search engine ranking, too, so it's a good practice to get in the habit of doing any way.

Other components on a site like pictures can play a role, as well. Although the importance of picture names to AdSense is a little fuzzy, it doesn't hurt to ensure they are named with the proper keyword in mind.

In a perfect world, AdSense would work as it was meant to all of the time. It's not a perfect world, however. A few easy measures can very much help publishers ensure relevant ads on their sites. It can, also, help increase revenue. If problems still arise, contact AdSense directly. A little time and patience for a reply might be required, but the folks behind the program are noted for their willingness to correct issues.

Author Jeff Alderson develops newbie-friendly search engine marketing tools. He is an expert on boosting traffic and sales. Jeff recommends using Ad Word Analyzer to choose adsense keywords for your website. You are welcome to reprint this article - but get your own unique content version here.